Why is SEO important?
“Search Engine Optimization” (SEO) may not be a familiar phrase to you, but it’s critical to the success of virtually every business website. Some refer to it as Internet Marketing” or “Search Engine Marketing, but it usually boils down to coming up high in Google search results.
Most of your prospective new customers will look for a business like yours by first using one of the major Search Engines: Google, Yahoo, Microsoft’s Bing, AOL Search, or Ask Jeeves. Google is used about 65% of the time, Yahoo and Bing about 15% each, and the other search engines share the remaining 5%. Clearly Google is the focus of most SEO campaigns.
Keep in mind that more than 80% of searchers never go past the first page of search results, so if your site does not come up on the first page of Google, the chances of your website being found drop drastically.
What is Search Engine Optimization (SEO)?
SEO involves a process that is confusing and poorly understood by many (probably most) business owners and managers. Since the major search engines do not publish the details of how their systems work, many “SEO experts” develop their own opinions and approaches based on some combination of limited testing, personal experience, and conjecture. So is it any wonder that business people are confused?
To make matters worse, there seem to be a large number of SEO companies and self-proclaimed “experts” who commonly spread inaccurate, misleading and flatly incorrect information about Search Engine Optimization and how their particular brand of SEO magic can “take you to the top of the Google rankings”. Many of these “experts” loudly proclaim the absolute need to implement SEO their way, which generally has little to do with the specific business and market that their customers happen to be in.
The truth of the matter is that every business or orgainization has a different budget, competitive environment, market characteristics, and needs when it comes to SEO. SEO can be implemented in highly varied degrees from minimal to substantial to extreme levels. It also varies considerably depending on whether your business is national or local in scope, and whether you are in a large, broad, and highly competitive market, a small niche market with few competitors, or somewhere in between.
The objective of Search Engine Optimization is to drive the largest possible number of qualified prospects or customers to your site. Notice that we said “targeted”, not just any traffic, but visitors who are likely to bring you new business. So how exactly do you do that?
Major Components of Search Engine Optimization (SEO)
It’s important to know that there are 3 commonly recognized components of a full-fledged SEO campaign, all of which are typically addressed by large nationwide companies who are in highly competitive markets. On the other hand, small local companies, or well established companies involved with a small niche market, both with very limited competition, may not need to implement all of the components mentioned below, or may need to implement them in a much more limited way.
- On-Page Search Engine Optimization – involves keyword/search phrase research, the strategic use of keywords and phrases on the website’s Home page and/or major inner pages, including both html and visible site content, often the creation and optimization of specific web product or service pages and/or “landing pages”, and related activities. This step is the foundation of any SEO campaign and often takes some tweaking, especially during the first few months.more…
- Backlink Building – involves strategies to cause links to be built on other websites, blogs, forums, social sites, directories, etc., all pointing back to your website, often to specifically targeted pages. This strategy is primarily associated with Google’s PageRank system that assigns “authority” levels (PageRank 0 to 10) to websites and individual web pages based largely on the number and “authority” of backlinks. Other company and website references found in social media, “citation” sites, and elsewhere are also important. The PageRank system is a major factor in Google’s system to determine the order in which websites are displayed for any given search. more…
- Quality Rating – particularly after Google’s 2011 “Panda updates” and more recent “Penguin updates”, Google’s system now incorporates a quality rating for each website in its database, which derives from content factors such as video, animations, and slide shows, web page load times, freshness of content, spelling and grammar, amount of time spent on the site by website visitors, and related factors. Essentially, the more interesting and extensive your website content, the longer people will stay on your site and the higher Google will rank your site. more…
Customized SEO Solutions Based on Your Company’s Particular Needs
Without experienced guidance, it’s nearly impossible for small business owners to determine what they should be doing to get the most out of their website. We can help We’ve been successfully optimizing websites for our customers for more than 15 years and we can help you.
Give us a call today and we’ll be happy to put together the ideal SEO campaign designed specifically for you. Your website is your best marketing tool, so it just makes good business sense to get the most out of it.
Local Businesses need SEO services just as much as businesses that are national or international in scope, though the details of the process are significantly different. For more information see SEO for Local Businesses. Also, please keep in mind that website design and search engine optimization are inter-related in many ways, and as a result, it’s very important that your web designer is highly competent and knowledgeable of SEO techniques and principles. And because factors such as website organization, structure, and content can significantly impact search engine results, SEO should be incorporated into your website planning at the time of design or re-design.
Give us a call, we’re here to help
If you would like to get started or if you have any questions (there are no silly questions), simply email us or call us toll-free at 888-283-8829 or locally at 925-417-7040 to set up a free consultation to discuss your needs. We will answer all your questions and explain how it all works in terms anyone can understand.
SEO Services On-Page SEO Building Backlinks SEO Quality Rating SEO for Local Businesses
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