Web Design & Website Development
Company
San Francisco Bay Area,
including Oakland, San Francisco, the Tri-Valley, Pleasanton,
Livermore, Danville, San Ramon, Dublin, Concord, Walnut
Creek, Pleasant Hill, Hayward, Fremont, Castro Valley,
San Leandro, throughout the East Bay and nationally
Building
a website can and should be a very effective and productive
way to attract new customers, if (and only if) it's
done correctly (see our sample
website designs). Yes, your secretary
or nephew or local college student can build a website
for you, but unfortunately, most are worse than no website
at all because they present your company in an unprofessional
light and do not include many critical elements that
are necessary to allow your site to do well against
competing sites.
Attempting to build your own website
can be very time consuming and take away from valuable
time you need to keep your company focused on sales
taking care of your customers. Even worse, an amateurish-looking
website makes you look unprofessional and can actually
harm your ability to attract new prospects.
We create websites from the visitor's
point of view
Creating websites from the
visitor's point of view is critical. It insures
that information your potential new clients are looking
for is easily available, and that's the key to convincing
your website visitors to take that "most desired
action" to contact you, for example, perhaps the
most common website objective. Websites
are essentially passive marketing tools, which means
that you have to anticipate what your visitors want,
what they're looking for, and how they want to find
it. If your site is well designed to accomodates these
needs your visitors are far more likely to give you
a call or send you an email and eventually to become
a customer, patient, or client.
Planning is the necessary first
step to a Highly Productive Website
For any business website
to be effective and productive it must be well planned.
This means deciding on solid and realistic
objectives for the site, especially the "most
desired action" you want your site visitors to
take, such as filling out a contact form or purchasing
your products. It also means clearly defining
your Target Audience and then using what you
know about them, what they need and want, and therefor
what they're looking for to design your website
to satisfy them and to earn their trust. We
understand this planning process thoroughly and can
help you to properly plan your Highly Productive Website
and assure its success.
The secret of a Highly Productive
Website is a professional job in each critical area
Falling
down in just one of these critical areas can doom your
site to mediocrity. The secret to high returns and effective
results from a website is to these things well:
- Quality Web Design
to promote a Professional Image
- Usability,
including efficient organization and navigation for
Ease of Use
- Appropriate Use of
Technology to achieve site objectives and
to avoid alienation or annoyance
- Productive Search
Engine Optimization to insure High Volume
Targeted Traffic
- Marketing Approach
to Content creation to maximize Conversion
of Visitors to Clients
In addition, we work hard at Personalized
Customer Support, including keeping our clients
informed with Clear and Timely Communications
and ongoing help with enhancements and modifications to
your site.
If you prefer, we can do it all
for you
- In many cases we can create
all or most of your website for you after
a brief phone interview, including effective content
writing and image selection
- Or you can optionally provide us
with as much information and/or photos as you wish
Our websites bring you
new Prospects. They simply work and work well.
We are pleased to be able to say that
our customers are very pleased with the results they
get from the websites we create for them. In fact, some
have told us that their RKS Marketing website is the
best thing they've ever done to find and develop new
customers. That's because we build and market websites
correctly. We would love to create a highly effective
professional web site for you. Give us a call
and we can get started or we'll do our best to answer
any questions you may have.
If you would like to discuss your
needs, simply email
us or give us a at one of the numbers listed below
for a free initial consultation.
For further information, click one
of the links below:
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