Bay Area SEO Services to Grow Your Business or Practice
We specialize in Search Engine Optimization for Bay Area businesses and practices to consistently bring you new leads, appointments, or sales to grow your business or practice. And we know it also has to be practical and cost effective.
Whether we provide full SEO services, On-Page SEO, Backlink Campaigns, Content Writing, Local SEO, or related Digital Marketing services, our goal is always to provide the very best services for you and your business at fair prices. We strive to be a valued partner, so it’s important to us that we understand and share your goals and objectives.
We also realize that SEO terminology and procedures are often confusing to small business owners. Your focus should be on your business, not obscure marketing details. Most of our customers simply want their website to bring them new leads on a regular basis. We’ll explain and answer all your questions in terms that are clear and we won’t ask you to try to understand unfamiliar terminology. Most of our clients recognize that SEO is the most effective way to develop new customer leads in today’s Internet-centric world, and that’s where we can help – a LOT!
We Focus on Your Best Interests, Not Ours
Before we begin any SEO campaign, we spend time getting to know you and your business. We want to become a valued partner, and that means we need to understand your business, your priorities, your competitors and your goals so we can customize an SEO campaign that best fits you and your business. We focus on your best interests and not ours, because in the long run they’re the same thing.
Essentially, your website should be “prepared” for good SEO results that are important to your business or practice. That doesn’t mean stuffing keywords throughout your site. But it does mean that each keyword should be targeted to a specific web page (not always your Home page) where the content fully supports the keyword/s (usually no more than 2-3 closely-related keywords).
Affordable SEO Services to Grow Your Business or Practice
SEO impacts where your site is found in search results – preferably high up on the first page of Google search results. It’s not quick because Google does not respond quickly, but we’ve seen first page results within as little as 2 months. It all depends on how well your site is optimized for SEO, how much competition you have, and the quality of your website and SEO campaign.
In any situation there are a variety of things we can do to improve your rankings and develop more new leads, sales, or appointments for you. Taking into account your business goals and budget, we target the most relevant keywords, create quality content that your audience (and Google) will love, and build natural links from highly reputable sources. Essentially we make certain Google will love your website and rank it accordingly.
The result – more website visitors and more calls or emails to you from potential new customers, clients or patients.
Results, Results, Results
First and foremost, we’re focused on getting great results for our customers. Without strong results and a solid ROI, we haven’t done our job. And no, our pricing doesn’t start at $500, $1,000 or $2000 per month, though many of our competitors do. But not us. And not only are we affordable, we get excellent results and report fully to explain and document everything we do for you. We focus on your best interests and not ours, because in the long run they’re the same thing.
Give us a call today at 925-417-7040 for a free SEO consultation. It really is free, there are no silly questions and we won’t dun you with emails or phone calls afterwards.
Why is SEO important?
“Search Engine Optimization” (SEO) may not be a familiar phrase to you, but it’s critical to the success of virtually every business website. Some refer to it as Internet Marketing” or “Search Engine Marketing”, or even “Digital Marketing”, but it usually boils down to coming up high in Google search results when appropriate.
Most of your prospective new customers will look for a business like yours by first using one of the major Search Engines: Google, Microsoft’s Bing, or Yahoo. Google is used about 63% of the time, Bing about 24%, and Oath (Yahoo and AOL) about 12%. That leaves about 1% for all other search engines combined. Clearly there’s good reason why Google is the focus for most SEO campaigns.
Keep in mind that more than 80% of searchers never go past the first page of search results, so if your site does not come up on the first page of Google, the chances of your website being found drop drastically.
What is Search Engine Optimization (SEO)?
SEO involves a process that is confusing and poorly understood by many (probably most) business owners and managers. Since the major search engines do not publish the details of how their systems work, many “SEO experts” develop their own opinions and approaches based on some combination of limited testing, personal experience, and conjecture. So is it any wonder that business people are confused?
To make matters worse, there seem to be a large number of SEO companies and self-proclaimed “experts” who commonly spread inaccurate, misleading and flatly incorrect information about Search Engine Optimization and how their particular brand of SEO magic can “take you to the top of the Google rankings”. Many of these “experts” loudly proclaim the absolute need to implement SEO their way, which generally has little to do with the specific business and market that their customers happen to be in.
The truth of the matter is that every business or organization has a different budget, competitive environment, market characteristics, and needs when it comes to SEO. SEO can be implemented in highly varied degrees from minimal to substantial to extreme levels. It also varies considerably depending on whether your business is national or local in scope, and whether you are in a large, broad, and highly competitive market, a small niche market with few competitors, or somewhere in between.
The objective of Search Engine Optimization is to drive the largest possible number of qualified prospects or customers to your site. Notice that we said “targeted”, not just any traffic, but visitors who are likely to bring you new business. So how exactly do you do that?
Major Components of Search Engine Optimization (SEO)
It’s important to know that there are 3 commonly recognized components of a full-fledged SEO campaign, all of which are typically addressed by large nationwide companies who are in highly competitive markets. On the other hand, small local companies, or well established companies involved with a small niche market, both with very limited competition, may not need to implement all of the components mentioned below, or may need to implement them in a much more limited way.
- On-Page Search Engine Optimization – involves keyword/search phrase research, the strategic use of keywords and phrases on the website’s Home page and/or major inner pages, including both html and visible site content, often the creation and optimization of specific web product or service pages and/or “landing pages”, and related activities. This step is the foundation of any SEO campaign and often takes some tweaking, especially during the first few months. more…
- Backlink Building – involves strategies to cause links to be built on other websites, blogs, forums, social sites, directories, etc., all pointing back to your website, often to specifically targeted pages. This strategy is primarily associated with Google’s PageRank system that assigns “authority” levels (PageRank 0 to 10) to websites and individual web pages based largely on the number and “authority” of backlinks. Other company and website references found in social media, “citation” sites, and elsewhere are also important. The PageRank system is a major factor in Google’s system to determine the order in which websites are displayed for any given search. more…
- Quality Rating – particularly after Google’s 2011 “Panda updates” and more recent “Penguin” and “Medic” updates, Google’s system is now focused more on a quality rating for each website (and web page) in its database, which derives from content factors such as text, video, animations, and slide shows, web page load times, security (HTTPS), mobile friendliness, spelling and grammar, amount of time spent on the site by website visitors, and various other related factors. Essentially, the more interesting and extensive your website content and the longer people will stay on your site, the higher Google will rank your website. more…
Customized SEO Services & Solutions for Your Company’s Particular Needs
Without experienced guidance, it’s nearly impossible for small business owners to determine what they should be doing to get the most out of their website. We can help We’ve been successfully optimizing websites for our customers for more than 15 years and we can help you.
Give us a call today and we’ll be happy to put together the ideal SEO campaign designed specifically for you. Your website is your best marketing tool, so it just makes good business sense to get the most out of it.
Local Bay Area Businesses need SEO services just as much as businesses that are national or international in scope, though the details of the process are significantly different. For more information see SEO for Local Businesses. Also, please keep in mind that website design and search engine optimization are inter-related in many ways, and as a result, it’s very important that your web designer is highly competent and knowledgeable of SEO techniques and principles. And because factors such as website organization, structure, and content can significantly impact search engine results, SEO should be incorporated into your website planning at the time of design or re-design.
For a FREE SEO Analysis of Your Website and Your Competition – call Rich at 925-417-7040
We love helping businesses to understand this thing called “SEO”. Just call and say “I’m interested in your FREE SEO analysis”. There’s absolutely no cost and no commitment. We’ll ask you a couple of simple questions and then send you detailed info. No hassles – guaranteed!
You’ll learn a LOT about why your website is not bringing you as many new clients, customers, or patients as you’d like. And what you can do about it. It’s quick, it’s FREE, and it could be critically important to your business.
If you would like to get started or if you have any questions (there are no silly questions), simply email us or call us toll-free at 888-283-8829 or locally at 925-417-7040 to set up a free consultation to discuss your needs. We will answer all your questions and explain how it all works in terms anyone can understand.
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Serving Businesses in Castro Valley, Concord, Danville, Dublin, Fremont, Hayward, Livermore, Modesto, Oakland, Pleasanton, San Leandro, San Ramon, Stockton, Tracy, Walnut Creek, the East Bay, San Francisco Bay Area, and Nationwide.